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AUCTIONS DESIGNED BY BROKERS FOR BROKERS
DESIGNED BY BROKERS FOR BROKERS
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FOUR SITUATIONS WHERE AUCTIONS OFFER THE MOST VALUE:
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Top of the Market
Allows buyers to competitively bid, often above the list price.
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Declining Market
Deepens the pool of buyers and provides sellers with a real-time appraisal.
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Unique Properties
Like a famous work of art, property value can be subjective. Buyers name their price and fight for the property.
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Difficult to Value
Let the market speak through competitive bidding to achieve a true market valuation of your property.
NEVER LOSE A LISTING®
Don’t ever walk away from a listing again. Auctions reenergize your listing and shine a spotlight on your property. We will conduct an online presentation and design a customized auction-marketing proposal for your seller.
START TO FINISH IN LESS THAN 90 DAYS
A free Tool for Commercial Real Estate Professionals
- We are paid by the buyer and do not touch your commission.
- We will catapult your property beyond the local market and onto a global stage.
- Auctions generate 10x more leads than a traditional sale and are yours to keep.
- The broker dashboard is easy to use and provides real-time analytics.
- A dedicated auction specialist is at your side and handles all the heavy lifting.
Buyer's Agents Are RESPECTED AND PROTECTED ON OUR SITE
For more information visit our Frequently Asked Questions (FAQs).
NOTEWORTHY SALES
- Bank-owned online auction campaign
- ± 53-acre residential development land
- 22 days of Last Call bidding
- Additional $340,497 or 155% in revenue
Residential land | Orland, California
FRE conducted this bank-owned online auction campaign for a nondescript ±53-acre parcel of residential development land in Orland, California. The auction was highly successful, generating 22 days of Last Call bidding that yielded an additional $340,497, or 155%, in return revenue beyond the initial bid deadline.
- ± 6.5 acres near Interstate 680
- Plenty of development opportunities
- Highly visible signage on property
- Targeted email campaigns were sent out
Land | Sunol, California
This auction was for ± 6.5 acres near Interstate 680 in Sunol, CA, and offered plenty of development opportunities; from a winery to a plant nursery, an RV Park or other agricultural uses. Large on-site signage was erected on the property, taking advantage of the high visibility from the interstate, and in combination with a targeted email campaign, produced several interested prospects.
- ±20,000 SF telephone switching station
- On the market for 2 years before FRE
- 3 cycles of marketing campaign
- Sold w/no reserve & higher minimum bid
Data Center Building | Long Beach, California
For more than two years, this ±20,000 SF former telephone switching station in Long Beach, CA, languished on the market until the co-brokers from prominent brokerages turned to FRE and their auction marketing program. The seller advanced a modest advertising budget, and 45 days later, after showing the property numerous times, the sealed bids submitted were not acceptable to the sellers and FRE suggested that we “roll†the campaign. The second time around, the property showed several times - the end result was the same. FRE didn’t give up and proposed changing the format to a “no reserve†with a higher minimum bid. The third time was a charm. An owner/user buyer’s bid was accepted and closed “all cash†in 30 days.
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