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AUCTIONS DESIGNED BY BROKERS FOR BROKERS
DESIGNED BY BROKERS FOR BROKERS
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FOUR SITUATIONS WHERE AUCTIONS OFFER THE MOST VALUE:
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Top of the Market
Allows buyers to competitively bid, often above the list price.
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Declining Market
Deepens the pool of buyers and provides sellers with a real-time appraisal.
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Unique Properties
Like a famous work of art, property value can be subjective. Buyers name their price and fight for the property.
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Difficult to Value
Let the market speak through competitive bidding to achieve a true market valuation of your property.
NEVER LOSE A LISTING®
Don’t ever walk away from a listing again. Auctions reenergize your listing and shine a spotlight on your property. We will conduct an online presentation and design a customized auction-marketing proposal for your seller.
START TO FINISH IN LESS THAN 90 DAYS
A free Tool for Commercial Real Estate Professionals


- We are paid by the buyer and do not touch your commission.
- We will catapult your property beyond the local market and onto a global stage.
- Auctions generate 10x more leads than a traditional sale and are yours to keep.
- The broker dashboard is easy to use and provides real-time analytics.
- A dedicated auction specialist is at your side and handles all the heavy lifting.
Buyer's Agents Are RESPECTED AND PROTECTED ON OUR SITE
For more information visit our Frequently Asked Questions (FAQs).
NOTEWORTHY SALES
- Multiple types of properties involved
- Hostess Brands headquarters
- All in distress and impacted markets
- 7,000 interested and 60 registered

Multiple property types | Virginia, Indiana & Ohio
While pulling off “The Sweetest Comeback in the History of Ever”™, Hostess Brands had been occupying a ±40,450 SF building in Kansas City, MO, as its corporate headquarters until locating to its permanent headquarters building. The property was on the market for more than a year and, with no certainty of a sale, it became evident to the company that an online auction could attract attention from a larger group of potential buyers and set a timeframe for the sale. The high-profile advertising and PR campaign resulted in nearly 7,000 hits to the webpage and over 60 registered prospects. After the winning bid was accepted by the seller, the Hostess Brands building closed in 30 days. Other Hostess Brands properties available in the auction were former Bakery Outlets in Hampton, Virginia; Tallmadge, Ohio; and Indianapolis, Indiana. None of these properties were in good condition, each in various states of distress and located in impacted markets. On-site signage and support from the local brokers concluded in successful sales of each property. The successful auction marketing of this portfolio clearly demonstrates the effectiveness of the FRE auction marketing program to deliver extraordinary results for all types of real estate.Other Hostess Brands properties available in the auction were former Bakery Outlets in Hampton, Virginia; Tallmadge, Ohio and Indianapolis, Indiana. None of these properties were in good condition, each in various states of distress and located in impacted markets. On-site signage and support from the local brokers concluded in successful sales of each property. The successful auction marketing of this portfolio clearly demonstrates the effectiveness of the FRE auction marketing program to deliver extraordinary results for all types of real estate.
- Property listed for years before FRE
- 7 days of day-to-day bidding
- 15 hours of hour-to-hour bidding
- Generated additional 56% in revenue

Office Building | Painesville, Ohio
This property, like many other similar properties in the immediate area, had been on the market for years when FRE was selected to auction market it. The client gave us two primary goals: market and close the sale in a 60-day timeframe and maximize the property’s value. After extensive worldwide exposure, multiple bidders were identified and bids were placed. The seller elected to open up Last Call bidding due to the similar nature of the bids. Last Call continued for 7 days of day-to-day bidding and then transitioned into 15 hours of hour-to-hour bidding, allowing for a maximum return to the seller. Last Call generated an additional 56% in revenue that would have been left in the market if any other auction format had been used.
- Properties throughout Eastern Germany
- Apartments, resort, office bldg & more
- Over 20,000 visitors & 115 registered
- Bidding lasted almost 3 weeks

Multiple Property Types | Eastern Germany
This auction was for a large portfolio of properties located throughout Eastern Germany. These properties consisted of apartments, holiday resorts, leased office buildings, as well as large industrial complexes. Through a worldwide advertising campaign, over 20,000 visitors came to this event to learn more about the portfolio. At the conclusion of the auction, over 115 individuals registered to bid. This auction went into almost 3 weeks of day-to-day Last Call bidding, allowing the seller to capitalize on the true market value for these challenging assets.
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