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LEADING
REAL ESTATE
TECHNOLOGY

Schedule A Demo

ANALYZE

State-of-the-Art Tracking

Better Performance Analytics

Smarter Decision Making

STRATEGIZE

Data Driven Marketing

Ongoing Campaign Optimization

Finding In-Market Audiences

CAPITALIZE

Dedicated Sales Team

Highly Targeted Advertising

Comprehensive Nurture Funnel

CLICK ON THE ICONS
TO LEARN MORE

ANALYZE

State-of-the-Art Tracking | Better Performance Analytics | Smarter Decision Making

STRATEGIZE

Data Driven Marketing | Ongoing Campaign Optimization | Finding In-Market Audiences

CAPITALIZE

Dedicated Sales Team | Highly Targeted Advertising | Comprehensive Nurture Funnel

TARGETED MARKETING

Each property is unique and deserves a custom-tailored marketing campaign. Advertising is designed to reach the broadest audience possible and drive interested parties to the property profile page, where the buying process begins.

Experience counts and we have 35 years of out-of-the-box marketing solutions for selling real estate. We harness the power of the Internet to spotlight your property using an array of digital media and marketing as well as more traditional formats such as print and direct mail.

REAL-TIME ANALYTICS

FRE utilizes a proprietary tracking system, the Media/Prospect Tracking System^® (MPTS), which assigns a unique media code to every piece of ad material, providing valuable response metrics.

7 LEVELS OF TRACKING

MPTS tracks the path of a potential buyer through 7 milestones beginning with their initial "click" and ending with "winning bidder". The ability to correlate in real time the ROI of a specific advertisement allows the advertising campaign to be managed based upon actual metrics rather than speculation or guesswork.

TARGETED MARKETING

REAL-TIME ANALYTICS

FRE utilizes a proprietary tracking system, the Media/Prospect Tracking System^® (MPTS), which assigns a unique media code to every piece of ad material, providing valuable response metrics.

7 LEVELS OF TRACKING

START TO FINISH
IN LESS THAN 90 DAYS

One Platform — Two Solutions

STANDARD AUCTION

BEST FOR SIMPLE SALES

A traditional auction offers a date certain for sale, low starting bid & competitive online bidding. Works best for easy-to-value properties.

FRE's auction platform boasts the following features:

All Cash 30-day close
Creates a sense of urgency
Property is sold as-is where-is
Last Call^® to maximize value

AUCTION PLUS^®

BEST FOR COMPLEX TRANSACTIONS

Similar to an auction, but prospective buyers and their agents can include predetermined contingencies and documentation with their bid.

As the seller, you may provide bid parameters including:

Pricing Guidance
Minimum earnest money deposit
Maximum length of due diligence
Stipulated contingencies

SCHEDULE A 15 MINUTE DEMO

THE FUTURE OF REAL ESTATE (FRE) MAXIMIZES
THE SALES PRICE WITH THE FOLLOWING FEATURES

FRE MAXIMIZES
THE SALES PRICE WITH THE FOLLOWING FEATURES

Unpublished Reserve

If the final high bid doesn't meet or beat your reserve price you are under no obligation to accept it.

Sealed Bid

All auctions begin in sealed bid to protect the price point of the property. The auction can then transition into Last Call^®.

Last Call^®

This is the true power of the program. A day-to-day bid extension where the highest sealed bid is posted and buyers are invited to competitively bid against each other, driving the price up! Bids received within the last call time-frame reset the clock for another 24 hours, giving everyone a fair chance to increase their bid.

Validated Bidders

Unlike some auction companies who may shill-bid their auctions (run the price up with only one bidder), we don't believe in it, every bidder has the assurance of knowing a bona fide bidder is behind every bid. This contributes to our stellar closing percentage.