SELL
REAL ESTATE
ONLINE
One Platform — Two Solutions
STANDARD AUCTION
BEST FOR SIMPLE SALES
A traditional auction offers a date certain for sale, low starting bid & competitive online bidding. Works best for easy-to-value properties.
FRE's auction platform boasts the following features:
- All-cash 30-day close
- Creates a sense of urgency
- Property is sold as-is where-is
- Last Call® to maximize value
AUCTION PLUS®
BEST FOR COMPLEX TRANSACTIONS
Similar to an auction, but prospective buyers and their agents can include predetermined contingencies and documentation with their bid.
As the seller, you may provide bid parameters including:
- Pricing Guidance
- Minimum earnest money deposit
- Maximum length of due diligence
- Stipulated contingencies
THE FUTURE OF REAL ESTATE (FRE) MAXIMIZES
THE SALES PRICE WITH THE FOLLOWING FEATURES
FRE MAXIMIZES
THE SALES PRICE WITH THE FOLLOWING FEATURES
Unpublished Reserve
If the final high bid doesn't meet or beat your reserve price you are under no obligation to accept it.
Sealed Bid
All auctions begin in sealed bid to protect the price point of the property. The auction can then transition into Last Call®.
Last Call®
This is the true power of the program. A day-to-day bid extension where the highest sealed bid is posted and buyers are invited to competitively bid against each other, driving the price up! Bids received within the last call time-frame reset the clock for another 24 hours, giving everyone a fair chance to increase their bid.
Validated Bidders
Unlike some auction companies who may shill-bid their auctions (run the price up with only one bidder), we don't believe in it, every bidder has the assurance of knowing a bona fide bidder is behind every bid. This contributes to our stellar closing percentage.
PAST AUCTION EVENTS
Estates in Strada del Vino, Temecula, California
This auction was for a +/-24.5-acre, 5-lot estate vineyard residential land development. The site was fully entitled for 5-acre residential estate vineyard lots and zoning allows for 20-acre micro-wineries or hotel developments as well. This auction was able to bring more than 1,700 individual viewers to the auction web page and more than 30 registered prospects.
Central Valley Auction - Citrus at Mossdale Landing - Lathrop, California
A major homebuilder in Central California was left with standing inventory of more than fifty single-family homes in three different developments spread across hundreds of miles. Faced with the carrying cost of keeping three fully staffed sales offices open for up to a year, the owner elected to use FRE’s online auction to create a sense of buyer urgency. One hundred fifty bidders from across the country competed online for the homes, placing nearly 500 bids throughout the auction campaign. The flurry of bidding activity pushed the auction into 11 days of “Last Call”; FRE's patented feature that automatically extends the bid deadline as bidders continue to compete for the homes. Last Call® bidding continued for 14 days. The homes sold and closed in a start to finish campaign of 90 days, freeing up valuable capital for the seller.
Lakefront Land Parcels in Tuolumne County, California
This auction for 300 acres of pristine lakefront development land in Tuolumne County, CA needed more than a traditional marketing approach in order to bring awareness to the property. The targeted marketing campaign reached beyond the local area and brought several bidders to the online auction, resulting in spirited bidding and a sale price that was commensurate with the seller’s expectations.
