Here is a small sample of the billions of dollars of auctions we have held over the last thirty years. Select the asset-type below that interests you to see examples of those.
We have auction marketed many different types of real estate around the world and REITs in the USA. We are available to discuss our past auction marketing campaigns or future ones, contact us by phone or email today.
Single Family Homes | Bullhead City, Arizona
This extremely successful auction employed a novel and creative advertising campaign that attracted prospective bidders from the US, Canada and throughout the world to these single-family homes in an area where there was already an abundance of homes being offered by other builders. The sale of these properties, which were located near the Colorado River, known for its golf, hiking/biking trails, dining, and Laughlin nightlife, proved that FRE’s online auctions are an excellent marketing method for a seller to achieve the highest possible sales prices while distinguishing his properties from those of his competitors.
Luxury Residential | Dana Point, California
This auction was for two brand new luxury oceanfront estates in The Strand at Headlands, southern California's last and most exclusive beachfront community, located in the picturesque beach town of Dana Point. The multi-million dollar homes featured a host of world-class amenities to match the sublime ocean views, including cascading waterfalls, gourmet kitchens and expansive master suites.
Residential and commercial land | National event
This successful auction featured residential and commercial land parcels consisting of 1/3 acre to more than 40 acres. Residential parcels offered varied topography, terrain and amenities that included: pasture lands, valleys, streams, meadows, brushlands, woodlands, mountain tops, ocean views, hunting, fishing, hiking, snowmobiling and cross-country skiing.
Multiple Property Types | British Columbia, Canada
This major Canadian landowner selected FRE to auction market stunning vistas, timber land and industrial docks on Vancouver Island. This auction included Capes Lake with over 12,000 acres of secluded forest, majestic waterfalls, serene lakes, commercial timber and unsurpassed views and Campbell River with a waterfront, concrete boat launch and wharf with adjoining docks, which was successfully sold.
Office Building | Coudersport, Pennsylvania
This beautiful Class A office building located in Coudersport, PA, was the former corporate headquarters for Adelphia Communications. With more than 72,000 SF of unparalleled craftsmanship featuring an exterior of polished granite and colossal granite pillars marking your arrival to corporate opulence. Interiors paneled with American cherry wood paneling and doors as well as heated sidewalks and entry stairs. The marketing campaign for this remarkable property brought in bidders from across the U.S. and as far away as Dublin, Ireland. Spirited bidding exceeded the seller’s expectations.
Residential land & estate | Temecula, California
This auction was for a ±24.5-acre, 5-lot estate vineyard residential land development. The site was fully entitled for 5-acre residential estate vineyard lots and zoning allowed for 20-acre micro-wineries or hotel developments as well. This auction was able to bring more than 1,700 individual viewers to the auction web page and more than 30 registered prospects.
Multiple Property Types | Eastern Germany
This auction was for a large portfolio of properties located throughout Eastern Germany. These properties consisted of apartments, holiday resorts, leased office buildings, as well as large industrial complexes. Through a worldwide advertising campaign, over 20,000 visitors came to this event to learn more about the portfolio. At the conclusion of the auction, over 115 individuals registered to bid. This auction went into almost 3 weeks of day-to-day Last Call bidding, allowing the seller to capitalize on the true market value for these challenging assets.
Corporate Suite | Burj Khalifa, Dubai
Developed by Emaar Properties, one of the world’s largest and most respected property developers, the Burj Khalifa Tower is located in the heart of vibrant downtown Dubai, United Arab Emirates. Standing more than 828 meters (2,716 ft.) with 160 stories, it is truly an architectural marvel and easily the world’s tallest building. The prestigious address is home to the elegant Armani Hotel, 144 Armani signature residences, more than 900 studio residences and 37 office floors. The surrounding area of downtown Dubai is home to unparalleled shopping and entertainment, including Souk Al Bahar, Gold Souk, Dubai Fountain, art galleries and the world-famous Dubai Mall, complete with indoor ski hill, 10-story aquarium, theme park and Cineplex. FRE auction marketed the entire 117th floor in this iconic building, which included 1.047 m2 (11,269 sq. ft.) of corporate office space with stunning 360° panoramic views. FRE’s international marketing and public relations campaign generated over 17,000 views, hundreds of prospect registrations and spirited bidding by multiple bidders located throughout the world. FRE’s Burj Khalifa auction marketing campaign was truly a one-of-a-kind event. LFC auction marketed the entire 117th floor in this iconic building, which included 1.047 m2 (11,269 sq. ft.) of corporate office space with stunning 360° panoramic views. LFC’s international marketing and public relations campaign generated over 17,000 views, hundreds of prospect registrations and spirited bidding by multiple bidders located throughout the world, LFC’s Burj Khalifa auction marketing campaign was truly a one-of-a-kind event.
Car dealership | Tulare, California
This bank-owned property had previously been a car dealership prior to this successful auction. The property was marketed across the country and gained a tremendous response. After almost two weeks of competitive bidding, a winner was declared and successfully closed the property.
Manufacturing Facility & land | Roswell, New Mexico
In this auction, a ± 103,774 square foot former manufacturing facility on ± 21.50 acres of land in Roswell, New Mexico, was offered and successfully sold to a local buyer due to the combined efforts of FRE’s highly trained, professional staff, targeted marketing, and sophisticated Internet auction technology.
Senior Living | Two Rivers, Wisconsin
This bank-ordered auction brought velocity to an otherwise stagnant market for this senior apartment community. After an aggressive 45-day marketing campaign, the property held the spot as the most viewed property for sale in the state of Wisconsin. When the bid deadline came, multiple bidders stepped up to place their bid for this asset. Ultimately, a winning bidder was declared and the property successfully closed 30 days later achieving the bank's closing requirements.
Office Building | Detroit, Michigan
This auction was for two mid-rise office buildings outside of downtown Detroit, MI. Extensive advertising exposed this asset to the market and brought the interested parties to the auction. Ultimately, the successful buyer was identified and closed the transaction within 2 weeks, allowing the seller to exceed their financial goals for the disposition of this asset.
Retail Center | Cincinnati, Ohio
Summerside Center, a multi-tenant, partially-leased shopping center in Cincinnati, OH, had been on the market for a considerable amount of time when the seller realized that an auction was most likely the best way to find a buyer. The combination of signage and an extensive web banner campaign on Cincinnati.com delivered over 4000 hits to the property web page and 21 registered prospects. The property never had so much interest and the seller was thoroughly impressed with the effectiveness of the auction campaign to generate qualified prospects.
Former Car and RV Dealership | Chowchilla, California
This auction was for a former Ford/RV dealership property located in Chowchilla, California. Colliers International’s Fresno office had worked the listing of this seriously challenged property for almost 3 years without success. During the subsequent 45-day auction marketing campaign, we received 3,684 unique website “clicks,” 42 prospect registrations and 3 sealed bids accompanied by wire transferred bid deposits.The highest sealed bid received was in the amount of $1,250,100 USD from a buyer located in Mexico City. The “all cash” closing took place less than 30 days later.
Commercial development land | Edinburg, TX
This auction featured a 6-acre parcel of commercial development land in Edinburg, TX, close to the US/Mexico border. The seller was very motivated and agreed to set a very low minimum bid in the interest of attracting potential buyers and allowing them to determine the market value through FRE’s competitive bidding process. The advertising campaign achieved high click-through rates including 14 registered bidders who competed for the property. The auction ended with a final high bid that far exceeded the seller’s expectations, and the sale closed all-cash in 30 days.
Data Center Building | Long Beach, California
For more than two years, this ±20,000 SF former telephone switching station in Long Beach, CA, languished on the market until the co-brokers from prominent brokerages turned to FRE and their auction marketing program. The seller advanced a modest advertising budget, and 45 days later, after showing the property numerous times, the sealed bids submitted were not acceptable to the sellers and FRE suggested that we “roll” the campaign. The second time around, the property showed several times - the end result was the same. FRE didn’t give up and proposed changing the format to a “no reserve” with a higher minimum bid. The third time was a charm. An owner/user buyer’s bid was accepted and closed “all cash” in 30 days.
Land | Sunol, California
This auction was for ± 6.5 acres near Interstate 680 in Sunol, CA, and offered plenty of development opportunities; from a winery to a plant nursery, an RV Park or other agricultural uses. Large on-site signage was erected on the property, taking advantage of the high visibility from the interstate, and in combination with a targeted email campaign, produced several interested prospects.
Multiple property types | Virginia, Indiana & Ohio
While pulling off “The Sweetest Comeback in the History of Ever”™, Hostess Brands had been occupying a ±40,450 SF building in Kansas City, MO, as its corporate headquarters until locating to its permanent headquarters building. The property was on the market for more than a year and, with no certainty of a sale, it became evident to the company that an online auction could attract attention from a larger group of potential buyers and set a timeframe for the sale. The high-profile advertising and PR campaign resulted in nearly 7,000 hits to the webpage and over 60 registered prospects. After the winning bid was accepted by the seller, the Hostess Brands building closed in 30 days. Other Hostess Brands properties available in the auction were former Bakery Outlets in Hampton, Virginia; Tallmadge, Ohio; and Indianapolis, Indiana. None of these properties were in good condition, each in various states of distress and located in impacted markets. On-site signage and support from the local brokers concluded in successful sales of each property. The successful auction marketing of this portfolio clearly demonstrates the effectiveness of the FRE auction marketing program to deliver extraordinary results for all types of real estate.Other Hostess Brands properties available in the auction were former Bakery Outlets in Hampton, Virginia; Tallmadge, Ohio and Indianapolis, Indiana. None of these properties were in good condition, each in various states of distress and located in impacted markets. On-site signage and support from the local brokers concluded in successful sales of each property. The successful auction marketing of this portfolio clearly demonstrates the effectiveness of the FRE auction marketing program to deliver extraordinary results for all types of real estate.
Residential | Los Angeles, CA
This residential property is located in Los Angeles near the Beverly Hills border. It was built in 1928 on a large lot. FRE’s marketing campaign included a standard MLS listing, but we also reached out to residential developers in the region with the premise that a developer would pay an above-market price for the property. The property sold “all cash” to a developer who closed the transaction in less than 30 days.
±1,426-acre multi-purpose campus located in rural Texas originally offering a temporary shelter for girls, but developed to provide a stable, long-term home environment for abused and neglected girls. This one-of-a-kind property includes amenities such as dormitories, staff housing, daycare center with outdoor play equipment, chapel, school, medical clinic, maintenance shop, swimming pool, gym with basketball hoops and rock climbing wall, barn, fire station with a fire truck, and more. After a wide-reaching advertising campaign, the needle in a haystack buyer came from a similar non-profit with a similar use case.
The Claiborne at McComb
This Online Auction Plus event was for a newly-constructed, Class A 78-unit assisted living and memory care facility within an Opportunity Zone in McComb, MS. Consisted of 54 assisted living units, 24 memory care units with 83 assisted living beds (59 assisted living and 24 memory care). On a ±9.12 acre site with room for expansion, and the facility offers best-in-class amenities and has been recognized for its open and modern design.
Condominiums| Savannah, Georgia
Success in the South! All condos were sold with more than 250 registered prospects and 14 days of competitive online bidding. The auction included both vacant and occupied units, attracting investors as well as owner-users. Located just minutes from the heart of Savannah's Historic District, and offering amenities including a 6,500 square foot clubhouse, lighted tennis courts, a fitness center and a resort-style swimming pool with cabana, the community was perfect for home buyers looking for a vacation property on the Georgia coast.
Luxury Condos | Palm Desert, California
The successful builder closeout auction of Brava, a unique, gated resort community situated in the heart of the Coachella Valley, in beautiful Palm Desert attracted buyers from all over the US looking to own a piece of sunny California. The 17 luxury condominiums featured country club amenities without the exorbitant association fees.
Single-family Homes | Redlands and Moreno Valley, California
This auction-marketing campaign successfully produced more than 13,000 visitors with nearly 400 registrants and approximately 100 active bidders competing for the properties. Gardner Construction & Development was thrilled to sell its entire standing inventory. According to the California Association of Realtors at the time of the auction, sellers required an average of seven months to sell an entire inventory of single-family detached homes. However, utilizing FRE's services, the developer sold its entire unsold inventory quickly - a total of 25 homes in two separate developments in less than three months.
Commercial Building | Columbus, Ohio
FRE conducted an online auction for a large automobile facility that was comprised of three buildings: a ±19,622 SF showroom, a ±1,449 SF used car structure, and a ±14,400 SF body shop. FRE successfully closed the sale after an extensive auction marketing campaign and 22 days of highly competitive, day-to-day Last Call bidding.
Manufacturing Facilities | Wisconsin & Utah
A well-known U.S. manufacturer of replacement windows and doors selected FRE to auction market three of its former manufacturing facilities located in Utah and Wisconsin. Aggressive targeted marketing to local owners/investors and major logistics and manufacturing firms looking to relocate or open additional facilities, generated nearly 100 qualified prospects which resulted in multiple bids on each of the properties. Large properties such as these require a specific buyer. Auctions provide more opportunities to reach these buyers and stimulate them to get involved or miss the opportunity.
Industrial Buildings & Land | Michigan, South Carolina & Germany
Online auctions are uniquely suited for portfolios of properties located in different states and countries. This event included industrial buildings in Michigan and Germany as well as 26 acres of land in Greenwood, South Carolina. A global marketing campaign attracted thousands of interested prospects resulting in the sale of all properties.
Office Building | Painesville, Ohio
This property, like many other similar properties in the immediate area, had been on the market for years when FRE was selected to auction market it. The client gave us two primary goals: market and close the sale in a 60-day timeframe and maximize the property’s value. After extensive worldwide exposure, multiple bidders were identified and bids were placed. The seller elected to open up Last Call bidding due to the similar nature of the bids. Last Call continued for 7 days of day-to-day bidding and then transitioned into 15 hours of hour-to-hour bidding, allowing for a maximum return to the seller. Last Call generated an additional 56% in revenue that would have been left in the market if any other auction format had been used.
Residential land | Orland, California
FRE conducted this bank-owned online auction campaign for a nondescript ±53-acre parcel of residential development land in Orland, California. The auction was highly successful, generating 22 days of Last Call bidding that yielded an additional $340,497, or 155%, in return revenue beyond the initial bid deadline.
CLIENTS & BROKERS WE’VE WORKED WITH
We’ve successfully auction marketed and sold commercial real estate and residential real estate for large financial institutions, government agencies, international brokerages, developers, residential builders and private sellers across the globe.