ADVANTAGES OF SELLING NEW HOMES AT AUCTION
LESS TIME ON MARKET
- Date certain to sell - all inventory sells on same day
- Multiple communities can be marketed together
- Concentrated 30-45 day marketing campaign
- Lure of a deal focuses attention on your community
MAXIMIZE THE BOTTOM LINE
- Highly-competitive bidding process maximizes sale price
- Universal Last Call – keeps all properties in play until the last bid is placed
- Less time on market
- Beat the competition, be first to auction
35+ YEARS OF EXPERIENCE AUCTION MARKETING NEW HOMES
The Future of Real Estate has been in the real estate auction business for over 35 years with our Accelerated Marketing Program (AMP®).
AMP maximizes the value of each individual home and closes the sale in the shortest possible time frame. Utilizing cutting-edge targeted marketing, the auction process and our unique Universal Last Call ® has ensured success for home builders in the USA and abroad. We have auction marketed tens of thousands of new homes for regional, national and international developers including KB Homes, K. Hovnanian, Lennar Corporation, William Lyon Homes, Toll Brothers, Emaar Properties and many others.
Small Sample of New Home Builders That We've Worked With:
START TO FINISH
IN LESS THAN 90 DAYS
DATA-DRIVEN MARKETING | REAL-TIME ANALYTICS
Each property is unique and deserves a custom-tailored marketing campaign. Advertising is designed to reach the broadest audience possible and drive interested parties to the property profile page, where the buying process begins.
Experience counts, and we have 35 years of out-of-the-box marketing solutions for selling real estate. We harness the power of the Internet to spotlight your property using an array of digital media and marketing, as well as more traditional formats such as print and direct mail.
FRE utilizes a proprietary tracking system, the Media/Prospect Tracking System® (MPTS), which assigns a unique media code to every piece of ad material, providing valuable response metrics.
MPTS tracks the path of a potential buyer through 7 milestones beginning with their initial "click" and ending with "winning bidder." The ability to correlate in real time the ROI of a specific advertisement allows the advertising campaign to be managed based upon actual metrics rather than speculation or guesswork.
LEADING THE INDUSTRY IN INNOVATION AND EXPERIENCE
Desert Oasis - Laughlin Ranch 3 - Bullhead City, Arizona
The auction campaign delivered a third successful sale for a well know residential developer. Having completed two previously sold-out auction campaigns, the FRE auction marketing team produced another spectacular event with over 12,000 “clicks” to the website and over 220 registered bidders. All 12 homes sold and closed in less than 90 days.
Central Valley Auction - Citrus at Mossdale Landing - Lathrop, California
A major homebuilder in Central California was left with standing inventory of more than fifty single-family homes in three different developments spread across hundreds of miles. Faced with the carrying cost of keeping three fully staffed sales offices open for up to a year, the owner elected to use FRE’s online auction to create a sense of buyer urgency. One hundred fifty bidders from across the country competed online for the homes, placing nearly 500 bids throughout the auction campaign. The flurry of bidding activity pushed the auction into 11 days of “Last Call”; FRE's patented feature that automatically extends the bid deadline as bidders continue to compete for the homes. Last Call® bidding continued for 14 days. The homes sold and closed in a start to finish campaign of 90 days, freeing up valuable capital for the seller.
Amelia RiverWalk - Fernandina Beach, Florida
FRE auctioned eight brand new estate homes, including a fully furnished model, in Amelia RiverWalk, a private gated community located in Fernandina Beach, just across the bridge from Amelia Island. All eight homes were successfully sold to Buyers from across the USA and Canada, during an exciting 15-day Last Call©.
Hooray for Hollywood - Holly Townhomes - Los Angeles CA
This was an extremely challenging auction campaign in that while actively conducting the auction, FRE had to step in to assist the builder, the receiver, the bank, and the bank’s legal counsel to get all the liens removed, finish construction, and secure the final Certificate of Occupancy from the City of Los Angeles. From the original launch date (7/09) to the final closing date (4/11), FRE managed to keep the majority of the original Buyers in escrow, resell a few of the units at higher prices through post-auction sales, and also sell the single affordable unit.
Post-Auction Sale-Talking Rock Estates- Prescott, Arizona
The online auction was for select builder inventory at Talking Rock, a 3,400 acre gated, master-planned golf-course community in Prescott, Arizona. The auction marketing campaign achieved great success in one of the country's toughest 2nd home markets, proving that FRE's auction platform is truly universal. The auction attracted buyers from all over the USA looking to own/build a vacation/permanent home in Arizona.
Hooray for Hollywood Post Auction- Holly Townhomes-Los Angeles, California
This challenging marketing assignment included 16 partially completed townhouses. Prior to auction marketing the units, FRE assisted the builder, receiver, bank and the bank’s legal counsel in removing mechanic liens, liaise with the City of Los Angeles building and community development departments, complete construction and secure the Certificates of Occupancy.
A Piece of Paradise Auction - Castle Pines Village - Castle Rock, Colorado
This auction was for 5 Mediterranean-themed homes in Castle Pines Village. As described in the auction "Extraordinary natural beauty and a luxurious lifestyle blend seamlessly to provide each resident a unique opportunity for indulgence and self-expression." Also for auction were two prime homesites in the luxurious Castle Pines Village to build a dream home. A prestigious auction in Denver.
Newport Harbor Condos - Newport Beach, California
This auction was for two luxury waterfront condominiums situated right on Newport Harbor, just a few blocks from one of Southern California's award-winning beaches. Both condos, one 2bd/2ba, the other a furnished 1bd/1.5ba, were newly remodeled and featured stylish finishes and magnificent views of the harbor.
Loft and CPD Development Site - Akron, Ohio
FRE auctioned a ±43-acre planned unit development site and a ±2,202 SF loft-style residential condominium in Akron, Ohio. Even though the property had been on the market for over 3 years, the FRE auction stimulated the local market resulting in the sale of the property.
Kentucky Land, Lots and Homes
In this auction, 17 commercial and residential properties were offered for sale, many of which were successfully sold due to the combined efforts of our highly trained staff and proven Internet auction technology. A targeted 40-day auction marketing campaign generated 243 prospects and at the end of the campaign, qualified bidders vied for the rights to purchase select properties during an exciting 9-day Last Call®, FRE's patented feature that automatically extended the bid deadline as bidders continued to compete for the properties.
Single Family Homes | Bullhead City, Arizona
This extremely successful auction employed a novel and creative advertising campaign that attracted prospective bidders from the US, Canada and throughout the world to these single-family homes in an area where there was already an abundance of homes being offered by other builders. The sale of these properties, which were located near the Colorado River, known for its golf, hiking/biking trails, dining, and Laughlin nightlife, proved that FRE’s online auctions are an excellent marketing method for a seller to achieve the highest possible sales prices while distinguishing his properties from those of his competitors.
Desert Oasis 4 - Bullhead City, Arizona
The fourth and final auction event conducted for Nationwide Homes, Inc. proved, yet again, to be a complete success! The FRE auction marketing team produced a diverse and unique advertising campaign that brought over 200 registrants to the website and close to 15,000 clicks to the auction event.
Condominiums| Savannah, Georgia
Success in the South! All condos were sold with more than 250 registered prospects and 14 days of competitive online bidding. The auction included both vacant and occupied units, attracting investors as well as owner-users. Located just minutes from the heart of Savannah's Historic District, and offering amenities including a 6,500 square foot clubhouse, lighted tennis courts, a fitness center and a resort-style swimming pool with cabana, the community was perfect for home buyers looking for a vacation property on the Georgia coast.
Luxury Condos | Palm Desert, California
The successful builder closeout auction of Brava, a unique, gated resort community situated in the heart of the Coachella Valley, in beautiful Palm Desert attracted buyers from all over the US looking to own a piece of sunny California. The 17 luxury condominiums featured country club amenities without the exorbitant association fees.
Single-family Homes | Redlands and Moreno Valley, California
This auction-marketing campaign successfully produced more than 13,000 visitors with nearly 400 registrants and approximately 100 active bidders competing for the properties. Gardner Construction & Development was thrilled to sell its entire standing inventory. According to the California Association of Realtors at the time of the auction, sellers required an average of seven months to sell an entire inventory of single-family detached homes. However, utilizing FRE's services, the developer sold its entire unsold inventory quickly - a total of 25 homes in two separate developments in less than three months.