The Future of Real Estate has been in the real estate auction business for over 35 years with our Accelerated Marketing Program (AMP®).
AMP maximizes the value of each individual home and closes the sale in the shortest possible time frame. Utilizing cutting-edge targeted marketing, the auction process and our unique Universal Last Call ® has ensured success for home builders in the USA and abroad. We have auction-marketed tens of thousands of new homes for regional, national and international developers including KB Homes, K. Hovnanian, Lennar Corporation, William Lyon Homes, Toll Brothers, Emaar Properties and many others.
MAXIMIZE THE VALUE OF YOUR NEW HOMESTRUSTED BY
ADVANTAGES OF SELLING NEW HOMES AT AUCTION
LESS TIME ON MARKET
- Date certain to sell - all inventory sells on same day
- Multiple communities can be marketed together
- Concentrated 30-45 day marketing campaign
- Lure of a deal focuses attention on your community
MAXIMIZE THE BOTTOM LINE
- Highly-competitive bidding process maximizes sale price
- Universal Last Call – keeps all properties in play until the last bid is placed
- Less time on market
- Beat the competition, be first to auction
PAST NEW
HOUSING EVENTS
Central Valley Auction - Citrus at Mossdale Landing - Lathrop, California
A major homebuilder in Central California was left with standing inventory of more than fifty single-family homes in three different developments spread across hundreds of miles. Faced with the carrying cost of keeping three fully staffed sales offices open for up to a year, the owner elected to use FRE’s online auction to create a sense of buyer urgency. One hundred fifty bidders from across the country competed online for the homes, placing nearly 500 bids throughout the auction campaign. The flurry of bidding activity pushed the auction into 11 days of “Last Call”; FRE's patented feature that automatically extends the bid deadline as bidders continue to compete for the homes. Last Call® bidding continued for 14 days. The homes sold and closed in a start to finish campaign of 90 days, freeing up valuable capital for the seller.
Loft and CPD Development Site - Akron, Ohio
FRE auctioned a ±43-acre planned unit development site and a ±2,202 SF loft-style residential condominium in Akron, Ohio. Even though the property had been on the market for over 3 years, the FRE auction stimulated the local market resulting in the sale of the property.
Central Valley Auction - Citrus at Mossdale Landing - Lathrop, California
A major homebuilder in Central California was left with standing inventory of more than fifty single-family homes in three different developments spread across hundreds of miles. Faced with the carrying cost of keeping three fully staffed sales offices open for up to a year, the owner elected to use FRE’s online auction to create a sense of buyer urgency. One hundred fifty bidders from across the country competed online for the homes, placing nearly 500 bids throughout the auction campaign. The flurry of bidding activity pushed the auction into 11 days of “Last Call”; FRE's patented feature that automatically extends the bid deadline as bidders continue to compete for the homes. Last Call® bidding continued for 14 days. The homes sold and closed in a start to finish campaign of 90 days, freeing up valuable capital for the seller.
Loft and CPD Development Site - Akron, Ohio
FRE auctioned a ±43-acre planned unit development site and a ±2,202 SF loft-style residential condominium in Akron, Ohio. Even though the property had been on the market for over 3 years, the FRE auction stimulated the local market resulting in the sale of the property.
