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The FRE Auctions has been in the real estate auction business for over 35 years with our Accelerated Marketing Program (AMP®).
AMP maximizes the value of each individual home and closes the sale in the shortest possible time frame. Utilizing cutting-edge targeted marketing, the auction process and our unique Universal Last Call ® has ensured success for home builders in the USA and abroad. We have auction-marketed tens of thousands of new homes for regional, national and international developers including KB Homes, K. Hovnanian, Lennar Corporation, William Lyon Homes, Toll Brothers, Emaar Properties and many others.
MAXIMIZE THE VALUE OF YOUR NEW HOMESTRUSTED BY
ADVANTAGES OF SELLING NEW HOMES AT AUCTION
LESS TIME ON MARKET
- Date certain to sell - all inventory sells on same day
- Multiple communities can be marketed together
- Concentrated 30-45 day marketing campaign
- Lure of a deal focuses attention on your community
MAXIMIZE THE BOTTOM LINE
- Highly-competitive bidding process maximizes sale price
- Universal Last Call – keeps all properties in play until the last bid is placed
- Less time on market
- Beat the competition, be first to auction
PAST NEW
HOUSING EVENTS
Central Valley Auction - Citrus at Mossdale Landing - Lathrop, California
A major homebuilder in Central California was left with standing inventory of more than fifty single-family homes in three different developments spread across hundreds of miles. Faced with the carrying cost of keeping three fully staffed sales offices open for up to a year, the owner elected to use FRE’s online auction to create a sense of buyer urgency. One hundred fifty bidders from across the country competed online for the homes, placing nearly 500 bids throughout the auction campaign. The flurry of bidding activity pushed the auction into 11 days of “Last Callâ€; FRE's patented feature that automatically extends the bid deadline as bidders continue to compete for the homes. Last Call® bidding continued for 14 days. The homes sold and closed in a start to finish campaign of 90 days, freeing up valuable capital for the seller.
Hooray for Hollywood Post Auction- Holly Townhomes-Los Angeles, California
This challenging marketing assignment included 16 partially completed townhouses. Prior to auction marketing the units, FRE assisted the builder, receiver, bank and the bank’s legal counsel in removing mechanic liens, liaise with the City of Los Angeles building and community development departments, complete construction and secure the Certificates of Occupancy.
Desert Oasis - Laughlin Ranch 3 - Bullhead City, Arizona
The auction campaign delivered a third successful sale for a well know residential developer. Having completed two previously sold-out auction campaigns, the FRE auction marketing team produced another spectacular event with over 12,000 “clicks†to the website and over 220 registered bidders. All 12 homes sold and closed in less than 90 days.
Central Valley Auction - Citrus at Mossdale Landing - Lathrop, California
A major homebuilder in Central California was left with standing inventory of more than fifty single-family homes in three different developments spread across hundreds of miles. Faced with the carrying cost of keeping three fully staffed sales offices open for up to a year, the owner elected to use FRE’s online auction to create a sense of buyer urgency. One hundred fifty bidders from across the country competed online for the homes, placing nearly 500 bids throughout the auction campaign. The flurry of bidding activity pushed the auction into 11 days of “Last Callâ€; FRE's patented feature that automatically extends the bid deadline as bidders continue to compete for the homes. Last Call® bidding continued for 14 days. The homes sold and closed in a start to finish campaign of 90 days, freeing up valuable capital for the seller.
Hooray for Hollywood Post Auction- Holly Townhomes-Los Angeles, California
This challenging marketing assignment included 16 partially completed townhouses. Prior to auction marketing the units, FRE assisted the builder, receiver, bank and the bank’s legal counsel in removing mechanic liens, liaise with the City of Los Angeles building and community development departments, complete construction and secure the Certificates of Occupancy.
Desert Oasis - Laughlin Ranch 3 - Bullhead City, Arizona
The auction campaign delivered a third successful sale for a well know residential developer. Having completed two previously sold-out auction campaigns, the FRE auction marketing team produced another spectacular event with over 12,000 “clicks†to the website and over 220 registered bidders. All 12 homes sold and closed in less than 90 days.