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The Future of Real Estate has been in the real estate auction business for over 35 years with our Accelerated Marketing Program (AMP®).
AMP maximizes the value of each individual home and closes the sale in the shortest possible time frame. Utilizing cutting-edge targeted marketing, the auction process and our unique Universal Last Call ® has ensured success for home builders in the USA and abroad. We have auction-marketed tens of thousands of new homes for regional, national and international developers including KB Homes, K. Hovnanian, Lennar Corporation, William Lyon Homes, Toll Brothers, Emaar Properties and many others.
MAXIMIZE THE VALUE OF YOUR NEW HOMESTRUSTED BY
ADVANTAGES OF SELLING NEW HOMES AT AUCTION
LESS TIME ON MARKET
- Date certain to sell - all inventory sells on same day
- Multiple communities can be marketed together
- Concentrated 30-45 day marketing campaign
- Lure of a deal focuses attention on your community
MAXIMIZE THE BOTTOM LINE
- Highly-competitive bidding process maximizes sale price
- Universal Last Call – keeps all properties in play until the last bid is placed
- Less time on market
- Beat the competition, be first to auction
PAST NEW
HOUSING EVENTS
Post-Auction Sale-Talking Rock Estates- Prescott, Arizona
The online auction was for select builder inventory at Talking Rock, a 3,400 acre gated, master-planned golf-course community in Prescott, Arizona. The auction marketing campaign achieved great success in one of the country's toughest 2nd home markets, proving that FRE's auction platform is truly universal. The auction attracted buyers from all over the USA looking to own/build a vacation/permanent home in Arizona.
Central Valley Auction - Citrus at Mossdale Landing - Lathrop, California
A major homebuilder in Central California was left with standing inventory of more than fifty single-family homes in three different developments spread across hundreds of miles. Faced with the carrying cost of keeping three fully staffed sales offices open for up to a year, the owner elected to use FRE’s online auction to create a sense of buyer urgency. One hundred fifty bidders from across the country competed online for the homes, placing nearly 500 bids throughout the auction campaign. The flurry of bidding activity pushed the auction into 11 days of “Last Callâ€; FRE's patented feature that automatically extends the bid deadline as bidders continue to compete for the homes. Last Call® bidding continued for 14 days. The homes sold and closed in a start to finish campaign of 90 days, freeing up valuable capital for the seller.
A Piece of Paradise Auction - Castle Pines Village - Castle Rock, Colorado
This auction was for 5 Mediterranean-themed homes in Castle Pines Village. As described in the auction "Extraordinary natural beauty and a luxurious lifestyle blend seamlessly to provide each resident a unique opportunity for indulgence and self-expression." Also for auction were two prime homesites in the luxurious Castle Pines Village to build a dream home. A prestigious auction in Denver.
Post-Auction Sale-Talking Rock Estates- Prescott, Arizona
The online auction was for select builder inventory at Talking Rock, a 3,400 acre gated, master-planned golf-course community in Prescott, Arizona. The auction marketing campaign achieved great success in one of the country's toughest 2nd home markets, proving that FRE's auction platform is truly universal. The auction attracted buyers from all over the USA looking to own/build a vacation/permanent home in Arizona.
Central Valley Auction - Citrus at Mossdale Landing - Lathrop, California
A major homebuilder in Central California was left with standing inventory of more than fifty single-family homes in three different developments spread across hundreds of miles. Faced with the carrying cost of keeping three fully staffed sales offices open for up to a year, the owner elected to use FRE’s online auction to create a sense of buyer urgency. One hundred fifty bidders from across the country competed online for the homes, placing nearly 500 bids throughout the auction campaign. The flurry of bidding activity pushed the auction into 11 days of “Last Callâ€; FRE's patented feature that automatically extends the bid deadline as bidders continue to compete for the homes. Last Call® bidding continued for 14 days. The homes sold and closed in a start to finish campaign of 90 days, freeing up valuable capital for the seller.
A Piece of Paradise Auction - Castle Pines Village - Castle Rock, Colorado
This auction was for 5 Mediterranean-themed homes in Castle Pines Village. As described in the auction "Extraordinary natural beauty and a luxurious lifestyle blend seamlessly to provide each resident a unique opportunity for indulgence and self-expression." Also for auction were two prime homesites in the luxurious Castle Pines Village to build a dream home. A prestigious auction in Denver.