Convenience, speed, maximization of value, and global exposure are just a few compelling reasons why more and more owners of luxury real estate are turning to online auctions to sell their one-of-a-kind homes, and why auctions are the first choice for owners looking to sell luxury homes in other countries.

Aside from the standard variables that generally drive a typical real estate purchase decision (location, price, etc.), an even more powerful driving factor exists for your luxury home buyers. This factor is the emotional connection the home buyer experiences with a particular property.

Auctions have been around for thousands of years and are still the first choice to sell the most valuable works of art and jewelery. The process creates a sense of urgency and forces buyers to competitively bid against each other, driving the final sales price up and ultimately maximizing the value of the asset.

Buyers of luxury homes fall prey to the same emotions that ordinary buyers experience - looking for value, fear of missing an opportunity, putting their heart before their head, and the desire to win (especially true for Type A personalities - your typical luxury buyer). "Home is where the heart is."We've all hearad this phrase, but you have most likely never thought to take advantage of this with the sale of your luxury home.

Call us today to learn more about the online auction process, and how we can help maximize the value of your home by getting it sold in 90 days or less.